Question of fast food?
You are a marketing executive at a fast food company and has asked his supervisor to assess the position of two its major competitors, Wendy's and McDonald's. Wendy's has focused primarily on the adult market while McDonald's has designed a relentless pursuit of the kids market (as evidenced by the numerous advertising tie-ins and toy gifts.) Please answer the following questions: Think demographic trends and socio-cultural and organizational changes and explain how the interpretation of each of these trends and changes that affected their choice of the strategy? Is your strategy affected by the amount of advertising they do on television and the Internet? Which organization do you think is currently best conditions and why? What strategy would you recommend to your company based on recent trends and changes? How can these strategies to improve its image as an "enterprise citizen" within the community?
Are you trying to get other people to do your homework?
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